Meet Our Creative Team

I’m Rahul Kumar, the founder of Desi Khand, a brand born from my vision to bring pure, 100% chemical-free sweetness back into Indian homes. Based in Baghpat (City in West Uttar Pradesh), I have over 6 years of experience in crafting traditional Desi Khand using age-old methods that preserve its natural taste and nutrition. My mission is to replace harmful, chemically processed sugar with this healthier alternative, ensuring families enjoy authentic and wholesome sweetness. At Desi Khand, we believe in purity, tradition, and well-being—making every grain a step towards healthier living and reviving India’s rich food heritage.

A visionary entrepreneur, Sonam Rajput discovered her passion for health-conscious living during her academic journey. While pursuing her studies, she developed a strong interest in bringing jaggery and traditional sweeteners like Desi Khand into the mainstream as a natural and healthier alternative to refined sugar. With her problem-solving mindset and sharp ability to understand consumer needs, she focuses on building solutions that promote wellness without compromising taste. As the founder of Desi Khand, Sonam is committed to creating awareness about chemical-free sweeteners and leading the movement toward a healthier lifestyle in every Indian household.

Ritik is the Logistics Manager at Desi Khand, where he oversees the complete supply chain operations, from procurement to timely delivery. With a strong focus on efficiency and customer satisfaction, Ritik ensures that our natural and authentic desi khand products reach customers fresh and on time. His expertise lies in inventory management, route optimization, vendor coordination, and quality control, making him a key part of our mission to deliver purity and tradition to every household. Ritik’s problem-solving skills and commitment to excellence help streamline operations and support Desi Khand’s growth as a trusted brand in natural sweeteners.

Pooja Yadav is a creative content strategist and storyteller at Desi Khand, where she specializes in crafting engaging website content and impactful branding videos. With a deep understanding of audience behavior and digital trends, she transforms ideas into compelling narratives that highlight the brand’s identity and values. Pooja’s expertise lies in blending creativity with strategy to deliver content that resonates and drives results. Passionate about visual storytelling and authentic communication, she plays a key role in strengthening Desi Khand’s digital presence and brand voice across multiple platforms.

I’m Sumit, a developer with a strong passion for clean, sustainable living. I proudly support DesiKhand, a brand dedicated to bringing pure, organic DesiKhand—a 100% chemical-free sweetener—back into Indian homes. Originating from Baghpat, DesiKhand uses traditional, time-tested methods to craft natural sweetness that preserves taste and nutrition. As someone who values both innovation and heritage, I believe in building tech that improves lives while promoting healthier choices offline too. DesiKhand stands for purity, tradition, and well-being—values that inspire my work and lifestyle. Together, we’re reviving India’s food legacy, one grain of DesiKhand at a time.